You may have walked by A. Clore Interiors on Palmetto Ave, notable for its chic, clean white store front and dramatic windows, but have you ever been inside? What you find might surprise you. Welcome to the boutique studio of Amber Clore, our favorite Sanford interior designer, and soon to be yours!
When you meet Amber, she immediately engulfs you in her down-to-earth demeanor and warmth (much like her aesthetic), but it’s not too long before she hits you with her professionalism and passion for life, Sanford, and above all, design, design, design. “I knew from a very young age that I wanted to be some type of designer,” she said during our interview. “I was always fascinated by architecture and design, even to the point where I would opt to stay in and rearrange the room my sister and I shared rather than going out to play.”
After taking an Interior Design elective course in high school, Amber discovered her path. She went on to graduate from FSU with a bachelors in Interior Design, gaining a position as an Interior Design Coordinator with Westgate Resorts shortly after. Following the financial recession in 2008 and subsequent lay-offs, Amber dove into the world of residential design for a few years, during which she learned the skills and gained the confidence to open her own design firm in 2012. Since then, A. Clore Interiors has been recognized and lauded on several design shows and renowned media outlets, such as HGTV, Houzz,com and Fox35 Good Day Orlando.
Amber initially opened A. Clore Interiors in a historic house on Park Ave, which they have since outgrown. The new location on Palmetto Ave., right next to Celery City Craft, features a home decor boutique element and high visibility in Downtown Sanford’s walking district. When I asked Amber what the main influence behind her move was, she laughed and said, “The bigger picture. Bigger opportunity. More visibility. Duh. No brainer!”
Amber recognizes the importance of staying connected and involved with the Sanford business community. “I have so much pride for being a Sanford Business,” she said. “I have been the Events Chairwoman for the Greater Regional Sanford Chamber of Commerce since 2013 and am very involved in the community. Hello….I am the reigning Queen of Mardi Gras, after all!”
However, she has also made a big effort to make her new space inviting and interactive for locals and visitors to downtown Sanford. “With the move to downtown, I knew I would have to provide more to the locals than interior design services. So, we created our boutique showroom full fabulous things!” A. Clore’s offerings include an all-natural, hand-made line of soaps, fizzies, teas, salts called Submerge Bath and Body Co., and two delicious smelling candle lines, Voluspa and Himalayan. In fact, Amber said as many 9 out of 10 guests to the studio remark on how great it smells, so she’s deemed it “The Smell Good Place”. (And I can personally attest to this…the studio smells heavenly!)
“Along with all the smell good stuff, we would not be complete with out some home decor and accessories and in the fall we will be introducing a custom pillow, bedding and window treatment line exclusive to A.Clore Interiors. Clients will literally be able to create a look for their room by walking in the studio. One. Stop. Shop.”
We can’t wait for the custom furnishings line, called DesigNymph by Amber Clore, which will debut in the fall. It will be great for anyone wanting to spruce up their space with the help and guidance of an expert.
The thought of hiring an interior designer is pretty intimidating for some. How do you help people feel more confident/comfortable?
We are as little or as much help as someone needs. Our design process was created to be a fun one! We work with our clients one on one to create a design plan that is perfect for their home or office. Some clients just need the ideas, and some need a turn-key serves. We can do both.
What would you consider the core values of your style?
We pride ourselves on creating spaces that are not only attractive but also uplift and nurture those that inhabit them. There’s a new look on how health and wellness are affected by interior design and studies show that colors, air quality, natural lighting, and technology are extremely important factors in the design process. By creating a space that can help stimulate, sooth, energize or even heal, we are able to tap into a different way of viewing design that changes lives.
Good lighting. Lighting is one of the most important elements in a space. From natural day light, to task lighten to ambient and decorate lighting. You can have the most beautiful room in the world, but if it is not lit properly, that beauty is not enhanced!
Do you have any personal tips for designing rooms in old Sanford homes, especially when it comes to mixing styles of furnishings with the existing character?
Be creative. Design is subjective and everyone sees it differently. We paint with the brush in our own way, and your home is no different. Make sure it is a design that “speaks to you”. I always like to stay true to the character of the home’s architecture, but having a traveled and eclectic space can make an old home shine.
One of the things that I feel really sets Amber apart as a business owner in Downtown Sanford is her incredible ability to connect, both through her energy and vitality face-to-face, and her embrace of social media. She says herself that she loves social media, and even actively uses Pinterest as a design tool with her clients. “Modern, traditional, etc. mean different things to people so I like for them to ‘show’ me what they mean,” she said. “Houzz.com is another great outlet for gaining inspiration. Caution, it is just as addicting as Pinterest.”
You can also catch Amber daily during her live “Gettin’ Tipsy” live broadcasts on Periscope, in which she shares design tips with anyone who tunes in, and monthly on Fox35. But for a real treat, catch Amber in person at one of her monthly “Whitebox Wednesday” workshops, in which she leads a DIY project accompanied by wine and refreshments. (Psst, the next one is August 12th at 6:30pm!)
And of course, you can always swing by the studio to say hello! Welcome to Downtown Sanford, Amber!
A. Clore is the July Sanford Selfie Sponsor, generously providing the $100 Selfie Dollars prize for the Best Selfie. We will announce the July winner shortly!
A. Clore Interiors:
116 N. Palmetto Ave
Sanford, Fl 32771